Peugeot is a French automotive brand founded in 1810 and a subsidiary of the PSA Group, which also includes the Citroën, DS and Opel brands.

Peugeot is known for its elegant design, technological innovation and commitment to sustainability and energy efficiency.

The Peugeot brand wanted to communicate its trade-in offer for the purchase of a Peugeot 208 Style. The aim of the campaign was to promote this offer to a targeted audience interested in urban and ecological cars.

Objective: Traffic generation Top of fun

The aim of the campaign was to promote the trade-in offer to a targeted audience interested in urban and environmentally-friendly cars.


In order to meet Peugeot's expectations, we worked with the newsletter editors to integrate native advertising into the editorial content.We also ensured that the advertising was adapted to each newsletter, in terms of format and design, in order to maximize its impact.

As a reminder, native advertising is an effective way of integrating seamlessly with newsletter content, offering a positive user experience.The native advertising campaign for Peugeot was distributed in premium newsletters such as Auto Plus, Gala, Capital Matin, Auto Journal, 20 minutes and Femme Actuelle and many others.

The native advertising campaign ran for a week and generated the following results:

‍‍105 million impressions: The ad was viewed 105 million times by newsletter readers, reaching a large audience.‍

80,100 clicks : Newsletter readers clicked on the ad more than 80,000 times.

‍It reached a targeted audience and achieved satisfactory results, including a significant increase in traffic to the Peugeot website.

Click rate

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