Longchamp is a French leather goods company famous for its iconic handbags, notably the "Le Pliage" bag, and also offers a range of accessories and ready-to-wear.
The brand is present worldwide with over 300 boutiques and is appreciated for its craftsmanship, quality and timeless style.
Longchamp wants to promote its end-of-year product range and encourage online and in-store purchases.
The main objective of this campaign is to introduce consumers to the brand's promotional offers and drive traffic to the Longchamp website and POS.
The advertising messages take a customer-centric approach to generate interest and engagement among recipients:
"Find the perfect gift with Longchamp"
"Which Longchamp bag would you like to have under the tree?"
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We chose to run this advertising campaign in three different newsletters: Gala, Femme Actuelle and Marie Claire Mode, Marie Claire idée, Marie France.
These newsletters target a female audience and have a high engagement rate, enabling Longchamp to reach its target effectively.
The campaign was run over a one-month period to maximize reach and impact.
The "Discover" CTA encourages readers to click on the ad and visit the Longchamp site to find their ideal gift.
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