Longchamp is a French leather goods company famous for its iconic handbags, notably the "Le Pliage" bag, and also offers a range of accessories and ready-to-wear.

The brand is present worldwide with over 300 boutiques and is appreciated for its craftsmanship, quality and timeless style.

Longchamp wants to promote its end-of-year product range and encourage online and in-store purchases.

Objective: Traffic generation

The main objective of this campaign is to introduce consumers to the brand's promotional offers and drive traffic to the Longchamp website and POS.

The advertising messages take a customer-centric approach to generate interest and engagement among recipients: ‍

"Find the perfect gift with Longchamp"

"Which Longchamp bag would you like to have under the tree?"


We chose to run this advertising campaign in three different newsletters: Gala, Femme Actuelle and Marie Claire Mode, Marie Claire idée, Marie France.

These newsletters target a female audience and have a high engagement rate, enabling Longchamp to reach its target effectively.

The campaign was run over a one-month period to maximize reach and impact.

The "Discover" CTA encourages readers to click on the ad and visit the Longchamp site to find their ideal gift.

During the broadcast period, Longchamp's advertising campaign generated a total of 80 million impressions and MORE THAN 105,030 clicks. These results show a strong performance of the campaign.

Our strategic choice of newsletters with Gala, Femme Actuelle and Marie Claire Mode, Marie Claire idée, Marie France, among others, contributed to the campaign's success, with solid performances on each platform.

Click rate

They trust us