Decathlon is a specialist retailer of sports equipment.
The company sells both independent brands and products designed and produced under its own brands.
Décathlon wanted to communicate a special summer offer to encourage children and teenagers to be active and discover new sporting activities. A la carte courses, introductions, internships for your kids and teens. Discover all our à la carte sports activities, offered by sports professionals! This summer is going to be more than sporty! Especially for kids. Activities to get kids moving: With dozens of fun activities to discover near you, like rollerblading, climbing, team sports, and so much more.... This summer is going to be more than sporty! Especially for the kids: Take your kids out all day while you enjoy a well-deserved rest.
Objective: Traffic generation
The main objective of this advertising campaign is to generate traffic to our customer's website, by encouraging parents to discover the sports activities on offer for their children.
To achieve this, two calls to action are proposed: "Discover" and "Go for it".
Media distribution : To achieve this objective, the advertising campaigns were distributed in the newsletters of several media, including Oh MyMag, Capital, Marie Claire Mode, Voici and Gala Quotidienne.
Targeting : The ads were targeted at people aged 25-54; 35-44 and 45-54.
During the month of broadcast, the campaign generated 60 million impressions and 63,000 clicks.
A fine performance that helped boost traffic to the website and in-store.