In a previous series of articles, we discussed the strategic importance of newsletters for leading publishers such as BuzzFeed and The New York Times.
Here are a few additional figures that testify to the growing vitality of this platform in its own right, the newsletter.
The American site Axios manages 13 newsletters with over 250,000 subscribers.
The Politico site's newsletters, grouped together under the Playbook label, also have a readership of over 250,000 subscribers worldwide. They are said to have an opening rate of around 80%, a huge success compared with the industry average of 22.5%!
The Washington Post publishes no fewer than 65 newsletters with a team of 100 journalists and editors. The Post sees these newsletters not as a distribution channel, but as a real destination.
The New York Times has 53 editorial newsletters, with a combined readership of no less than 14 million!
CNN's 12 free newsletters also reach millions of subscribers.
The New Yorker has 9 newsletters, the main one, The Daily, boasting over a million subscribers.
Even Fox News has invested in newsletter publishing. Its main titles, Fox News First and The Scoop, are said to have no fewer than 450,000 readers (although with lower open rates than Politico, at 15.6% for Fox News First and 10.6% for The Scoop).
ABC Australia has launched a bouquet of newsletters distilling local news via its regional branches in Australia. The newsletters are opened between 55% and 65%!
The Hustle newsletter now has over 500,000 subscribers, with an open rate of over 40%!
The Skimm has over four million subscribers.
Google has understood the importance of the email medium, announcing the extension of the AMP format to Gmail!
Speaking of email, check out Radicati's latest report, which tells us that over 281 billion (!) emails are sent every day worldwide, by 3.8 billion users.
The battle for your inbox, MediaFile DC
Deliver local news & stories to regional communities, ABC
The Hustle wants to become a membership & services company, Digiday