Email is becoming a privileged channel and many tools for creating newsletters are emerging. We can count Substack, Revue, Medium, Mailchimp, Mailjet or even Sendinblue. Some platforms are effective for email campaigns (Mailjet, Mailchimp, Sendinblue) and others focus on content (Substack, Revue, Medium).
Launched in 2017, Substack is more suitable for content creators who want to send paid newsletters or want to easily combine their blog with a newsletter. Revue, similar to Substack, also allows freelancers to monetize their editorial newsletter.
These two platforms are particularly aimed at journalists, writers, bloggers, etc. These are very good tools for launching your first free or paid newsletter with your own subscribers, but have some differences.
The Substack editor is very easy to use. The tool allows adding subtitles, links to external content and images.
Regarding the Revue interface, it also allows you to create your newsletters with a sober and refined professional editorial style. There is a personal theme and an editorial theme. The newsletter editor is easy to use. You can easily add text, images, videos, or even posts from social networks.
Substack is designed for paid newsletters. Indeed, the goal is to increase subscriptions to your newsletters by, for example, showing part of your content for free but asking to subscribe to see the rest. It is also possible to offer completely free newsletters.
Revue also offers a paid option to monetize its content.
Substack allows you to communicate directly with its subscribers. Unlike other platforms, there are no intermediaries.
Like Substack, Revue allows direct communication with its readers through its own mailing lists.
This is one of the most important advantages for freelance content writers wishing to make a living from their passion. Both are winners for highlighting the relationship between the reader and the content creator.
On Substack, you can create your own domain name and attach it to the newsletter. However, it takes a long time to rank well on search engines. Your blog URL will look like: “yourname.substack.com/title”. This type of URL takes much longer to rank on search engines. There is the option of the custom domain, but Substack charges a flat $50 fee for activating custom domains.
On the contrary, on Revue, adding a custom domain on Revue is free, which is more advantageous for bloggers.
You can write articles on the Substack platform and build your mailing list. In addition, when you publish an article on your Substack blog, the platform sends this article in a newsletter to your subscribers. Regarding the collection of emails, Substack does it for you for free by providing a registration form. The disadvantage is that it is not possible to change the appearance of the registration form.
Conversely, on Review, you can change it as it supports custom HTML form.
Substack does not allow the integration of external platforms, which is a major disadvantage compared to Revue.
Revue, on the other hand, allows easy integration from social networks allowing content to be shared from several platforms. Indeed, Revue has the ability to integrate tools such as Twitter, LinkedIn, Medium, Zapier, Instagram and more, making it easy to produce content.
Both platforms have processing fees for paid newsletters.
Substack is free to use but takes a 10% commission on what writers earn in a month.
Since the acquisition of Revue by Twitter, it is possible to have an audience of any size for a free newsletter. For the paid newsletter, the platform takes a 5% commission on subscriptions.