Every detail counts to optimize your email conversion rate.
Every detail counts to optimize your email conversion rate
You've invested a considerable amount of time in building a subscriber base for your newsletter. Now you need to optimize the conversion rate of your emails (opens, clicks, subsequent actions). And when it comes to conversion, every little detail makes a difference.
Here are a few statistics:
35% of readers open an email based on its subject line (Convince & Convert). Moral: work on your subject line.
Emails with 2 or more links generate 2x more clicks than others (LaunchBit). Moral: multiply hyperlinks, from intro to PS.
Advanced email personalization can increase CTR by up to 35% (Emailmonks). Moral: don't stop at %firstname%.
CTA in the form of a button increases CTR by 28% (Campaign Monitor). Moral: slide your main CTA behind a button.
Sending an email in a person's name increases open and click-through rates (HubSpot). Moral: choose a first name (from a colleague) to send your emails.
Resending an email to people who didn't open your first attempt can boost your open rate by more than 10% (OkDork). Moral: adapt your subject line and resend your email to those who didn't open it.
Internet users love video, and even just the word "video" in the subject line can boost your open rate by 19% (and your click rate by 65% - HubSpot). Moral: display a video thumbnail with a play button in your email and slip the word "video" into your subject line.
Personalizing the send time according to the recipient's profile increases CTR by 11% (MarketingSherpa). Moral: analyze when your readers open your emails and create segments for subsequent mailings.
Segmented email campaigns have a 14.32% higher open rate than non-segmented campaigns, and the CTR is 100.95% higher when campaigns are segmented (Mailchimp). Moral: segment your mailing lists.
56% of brands that used an emoji in their email subject had a higher open rate (Experian). Moral: without overdoing it, use a little smile every now and then.
The first email (welcome message) generates 320% more revenue than subsequent emails (Easy SMTP). Moral: take care with your welcome message (after registration / first purchase).
There are also a number of proven recommendations for optimizing email conversion rates.
These data show us the average engagement rate for 3 types of email: triggered by a given event on a site/application, autoresponder and newsletter. You'll find a more detailed overview in this Smart Insights article. This will enable you to position yourself in relation to the market.
And if you still have doubts about the benefits of emailing, you should know that
Consumers who subscribe to an e-merchant's list spend 138% more than those who receive no email at all (Hatchbuck).