2020 Infographic: Key figures for email
Email is an ever-growing and popular channel. A popular tool not to be overlooked in any marketing strategy to generate leads. Widely used by the French, it represents a traffic-generating opportunity for your email campaigns. Here are a few key figures to know about email, proving that its use is still very much in vogue.
Key email figures:
- Number of email users worldwide : More than half the world's population communicates by email, i.e. 3.9 billion people in 2019. This number is expected to rise to 4.3 billion by 2023.
- Number of email users in France : In 2019, 42.2 million people will connect to an online messaging service every month.
- Number of emails sent per day : The total number of emails sent and received worldwide is over 306.4 billion in 2020, and should reach over 361.6 billion in 2024.
- Email market : The email market represents more than $46.8 billion in 2020 and is expected to reach more than $84.2 billion by the end of 2024 Growth due in particular to a major migration to professional cloud messaging services. (Source: Radicati Group)
The main messaging services :
Gmail with 1.5 billion active accounts
In France :
Gmail (29,265,000 unique visitors per month)
Orange mail (13,955,000)
SFR mail (6,458,000)
Yahoo mail (5,085,000)
The top 3 e-mail services used in France are Gmail, Outlook and Orange mail, with a combined total of over 57 million unique visitors every month.