IVIDENCE is a « PEOPLE CENTRIC » AD TECH SOLUTION
We believe in the development of a long term relationship between publishers & each member of their respective audience.
We believe that focusing on ECPM/impressio/Quarter & volume of impressions is a short sighted approach.
We believe in the notion of a lifetimevalue to nurture for each member of a publisher's audience, and we want to help make that happen
We believe individuals comes online for publishers content and accept this content to be financed by advertising as long as those ads are relevant & well integrated without compromising the integrity of the media experience they are coming for.
We experiment new things and bring them forward as long as they can be demonstrated, with a Data-Centric, result-oriented approach. We want to solve real problems with real solutions that we are developing & operating ourselves. We seat down with advertisers & publishers, conceptualize ideas, test , tweak, test again and then develop & operate our full own stack of technology to make it happen.
We believe advertisers and marketers are entitled to a full transparency over the efficiency of their budget. We believe they shall know, without a doubt, who, on which device, are they put in relation with.
We believe marketing & advertising solutions shall be fraud-free by design, not as the result of a paid extra service
We believe DMP are investments that enable the emergence of marketing projects fully designed & built upon them. It's up to us to bring solutions that integrate with those DMP, not the other way around.