Delivering Performance Optimization for List Owners and Marketers with Exclusive Scoring Methodologies (Patent pending).

All email addresses are scored using a multivariate process which combines only those key factors known to influence performance. The @rank is used to provide the highest quality record for the price a marketer is willing to pay.

"@brand affinity"
This score measures how close a profile is from an industry and a brand. This index is used for targeting and pricing list segments and profiles.

"@campaign quality"
This score is based on the performance of acquisition campaigns run on the ividence network. You can benchmark your campaigns against your history and the average market performance.

"@potential"
This ratio reflects the number of emails that can be delivered to the right target over a period of time. It is correlated to the mechanism of permission marketing and marketing pressure.