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The news from ividence

  • 2012-04-26
  • Thanks to Everyone Who Visited Us at ad:tech!
  • ad:tech San Francisco was busy for the ividence U.S. team! In addition to our booth at the expo, CEO Eric Didier spoke in the Email Marketing Masters series (as well as participating in a panel at eM12 on Tuesday).

    ad:tech has posted some great pictures and video of the event, so be sure to check those out!

    Thank you to everyone who stopped by the booth to say hello.

  • 2012-04-02
  • Boost Your Email Marketing ROI

  • ividence CEO and co-founder Eric Didier discusses three key areas to focus on to really move the needle on ROI for your email marketing program: deliverability, behavioral targeting, and acquisition email.

    Read Eric's article on MarketingProfs
  • 2012-03-27
  • April Email & Digital Marketing Events
  • We are excited for all of the events coming up in April. ividence will be exhibiting at ad:tech San Francisco. CEO Eric Didier will speak in the Marketing Masters series at ad:tech and also at eM12 in San Francisco. We’ll also be at MediaPost’s Email Insider Summit. If you’ll be attending and would like to meet with us, you can send us an email at

    ad tech San Francisco

    April 3 & 4: ad:tech
    San Francisco, CA
    ad:tech is an interactive advertising and technology conference and exhibition which provides tools and techniques to succeed in the ever-changing digital world. ividence will exhibit at booth 1635. If you’re attending please feel free to stop by.

    EM12 Conference
    April 3 & 4: eM12 Conference
    San Francisco, CA
    As the West Coast edition of the eMarketing Association’s annual conference, eM12 San Francisco offers more than 35 expert speakers on a variety of topics. ividence CEO Eric Didier will speak on the Breakthrough Email Marketing Tools panel.

    Email Insider Summit
    April 25-28: Email Insider Summit
    Captiva Island, FL
    The Email Insider Summit is a unique event where the biggest brands and brightest minds caucus for three-days on state of email marketing. The event is a mix of networking and content sessions.

  • 2012-03-16
  • Meet ividence at Plug and Play Spring Expo 2012
  • Plug & Play

    ividence CEO and Co-Founder Eric Didier will present at the Plug and Play Spring Expo on March 22 in Sunnyvale, CA. The Spring Expo is hosted by Plug and Play Tech Center, a thriving Silicon Valley community of over 300 startups from all over the world.

    ividence will also be exhibiting at the expo. If you’ll be attending, be sure to stop by and see us.

    Learn more about the Plug and Play Spring Expo.
  • 2012-03-12
  • March Email & Digital Marketing Events
  • Though it’s not quite as busy as February, we’re excited about these March events that offer education for digital marketers and publishers.

    ividence team members will be attending the Publishing Business Conference & Expo in New York and OMMA Global in San Francisco this month. If you’ll be attending and would like to meet with us, you can send us an email at

    March 9: MarketingProfs Webinar: Improve Your Content Marketing Skills
    Though not strictly email marketing related, we know many email marketers are looking for fresh ways to generate (and promote) their email marketing content. MarketingProfs will feature three live, interactive sessions throughout the day.

    March Events -- Email Marketing Publishing Business

    March 19 – 21: Publisher Business Conference & Expo
    New York, NY
    The Publishing Business Conference & Expo offers best practices and information about the issues facing magazine and book publishers today, including digital marketing, revenue generation, and more.

    March Events -- Email Marketing OMMA San Francisco

    March 19-20: OMMA Global SF
    San Francisco, CA
    OMMA Global focuses on how marketers are using search, display, social, email, and data to create smarter and more efficient campaigns.

    March 29: eec Webinar – Pull the Trigger: Be On-Target With Event-Triggered Messages
    In this free webinar, Jim Davidson, Manager of Marketing Research at Bronto, will discuss how marketers can drive revenue through event-triggered emails, such as shopping cart abandonment emails, welcome messages, re-order reminders, and more.

  • 2012-02-03
  • February Email & Digital Marketing Events
  • ividence team members will be attending Online Marketing Summit, MarketingSherpa Email Summit, and Email Evolution Conference. If you’ll be attending and would like to meet with us, please email us at

    February 6 – 9: Online Marketing Summit
    San Diego, CA
    OMS is a conference for online marketing professionals to collaborate, network, and learn to execute on best practices.

    February 7 – 10: MarketingSherpa Email Summit
    Las Vegas, NV
    Held this year at Caesars Palace in Las Vegas, the Email Summit is one of the world’s largest email marketing events.

    February 22 – 24: Email Evolution Conference
    Hollywood, FL
    Presented by the Email Experience Council, EEC 2012 focuses on the ever-changing world of email marketing.

  • 2012-01-04
  • ividence Launches New Blog "Hitting the Target"
  • Hitting the Target covers tips and tricks for navigating the world of acquisition emailing for advertisers, agencies and list owners.

    Visit Hitting the Target to read our first post on acquisition emailing.

  • 2011-12-19
  • Best Wishes for the Winter Season from ividence
  • To celebrate the approaching end of a year of rapid growth, the U.S. ividence team gathered its East and West Coast offices in San Francisco for a day of cooking, ice skating and team building.

    First, the team went to Hands On Gourmet, where they worked together to create (and eat!) a three-course French meal, including Smoked Salmon with Buckwheat Blinis, Poulet Rôti (Roasted Chicken), and Chocolate Soufflé. Then, off to ice skate at the outdoor rink at Embarcadero Center for the afternoon.

    Wishing you a happy, warm, and bright Winter season from the ividence team!

    Watch a slideshow of the day’s festivities below.

  • 2011-12-10
  • ividence Wins Red Herring Global 100 Award
  • December 9, 2011 San Francisco, CA – Red Herring announced Wednesday that ividence was among the Global 100 Award winners. The award recognizes innovations from private companies in North America, Europe, and Asia.

    ividence, the first standalone acquisition email ad exchange, uses behavioral targeting technology to match email offers to the best records, so that list owners can “send less and earn more,” monetizing their lists with integrity, and advertisers can see better results and ROI.

    Red Herring editors were among the first to recognize the disruptive potential of companies like Google, Skype, Baidu,, YouTube, and eBay, making the Red Herring Global 100 list a mark of distinction worldwide.

    “Choosing the best out of the previous two years was by no means a small feat,” said Alex Vieux, Chairman of Red Herring. “After rigorous contemplation and discussion, we narrowed down our list from 1,100 potential companies to 100 winners. It was an extremely difficult process. ividence should be extremely proud of its achievement, the competition for the Top 100 was fierce. The Top 100 Global are truly the best of the best.”

    Red Herring’s editorial staff evaluates companies on criteria like financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers. Red Herring sees past the “buzz,” making the list invaluable for discovery of the greatest business opportunities around the world.

    “ividence is honored to have won Red Herring’s Global 100 award and to be among such exciting and innovative companies around the world,” said CEO and co-founder Eric Didier.
  • 2011-12-02
  • CEO and Co-founder Eric Didier to Speak at EIS
  • ividence CEO and co-founder Eric Didier will speak to the future of the acquisition email channel at Email Insider Summit next week. The Summit is a premier destination to gain insight into what industry leaders are thinking and doing in the email space.

    As part of a panel entitled “Innovations in Email Marketing,” Eric will speak with Dave Hendricks, CEO of LiveIntent; Eric Kirby, CEO of Connection Engine; Graeme Yeaman, co-founder and CTO of StyleCampaign; and panel moderator, Stephanie Miller, VP, Digital Messaging Solutions at Aprimo. The panel will present new and disruptive email-related products and discuss the impact of these tools on marketing and innovation in email.

    Learn more about Email Insider Summit.
  • 2011-11-30
  • ividence Signs Charter by CPA in France
  • As part of a continued commitment to maintaining email privacy and best practices, ividence has signed the “Email Collection” charter created by the Collective of Affiliate Platforms (CPA), a French organization.

    With this initiative, the CPA reaffirms its commitment to fundamental principles of the protection of personal data in the collection and updating of contact details and also defines the best practices necessary for working with member companies of the CPA.
  • 2011-11-23
  • Red Herring Top 100 Global Award Finalist!
  • ividence Selected as a 2011 Red Herring Top 100 Global Award Finalist
    ividence announced today it has been chosen as a finalist for Red Herring’s Top 100 Global Award. The Red Herring editorial team selected the companies with the most innovative technologies and business models from over 1000 companies and 40 nations.
    Read more.
  • 2011-11-21
  • ad:tech New York was a success!
  • The ividence U.S. team had engaging conversations with current customers and met with lots of new contacts. Thank you to everyone who stopped by the booth!

    If you missed the event, you can watch highlights from keynote speakers and see photos on the ad:tech website.

  • 2011-10-17
  • Meet ividence at ad:tech New York
  • The ividence team will exhibit at ad:tech New York, November 8-10, 2011. Ad:tech is an interactive advertising and technology conference and exhibition.

    If you plan to attend, we encourage you to visit us at Booth #2135 to learn more about the ividence platform. To schedule a meeting for the event, please email

    Ad:tech will take place at:
    Javits Center
    655 West 34th Street
    New York, NY 10001

    View Larger Map
  • 2011-06-07
  • Red Herring Top100 Europe Tech Startup Winner

  • ividence selected as Red Herring Top 100 Europe Tech Startup Winner

    May 27, 2011 - ividence is pleased to announce their selection as a Red Herring TOP 100 Technology Start-up Winner in Europe for 2011.

    Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

    “Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe ividence embodies the vision, drive and innovation that define a successful entrepreneurial venture. ividence should be proud of its accomplishment, as the competition was very strong.”

    Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

    Email campaign technology based on behavioral analysis

    ividence has developed the first Email AdXchange in Europe and the US – a SaaS platform that connects email lists with advertisers’ customer recruitment campaigns. Using its proprietary “Behavioral Email AdServer,” the platform helps generate traffic on advertisers’ sites using targeted email campaigns.

    ividence’s technology, which is based on innovative algorithms and results from more than 10 man-years of research, allows each campaign to automatically select email addresses whose behavioural characteristics indicate that they have the best affinities with the advertiser. Optimizing efficiency of an email campaign in this way means it achieves outstanding results but with two to three times less sent volume.

    For its publishing clients, ividence monetizes more than 10 million email addresses in France and in the US, manages more than 3,000 campaigns a month and generates thousands of leads for advertisers such as Cdiscount, Voyageprive, Groupon, Citroen, Idmacif, PCH, Match and Dish Network.

  • 2011-05-12
  • 2011 Red Herring Top 100 Europe Award
  • 2011 Red Herring Top 100 Europe Award

    ividence announced today it has been selected as a Finalist for Red Herring's Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.

    The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

  • 2011-03-30
  • ividence raises $4.2 million
  • ividence, the first email AdNetwork, has successfully completed a $4.2 million capital increase with A Plus Finance to support its strong growth.

    Read the Press Realease
  • 2011-01-07
  • Affiliate Summit West 2011 – January 9-11
  • Affiliate Summit West, the premier affiliate marketing conference, is taking place January 9-11, 2011 at Wynn Las Vegas.

    This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

    The keynote speaker for Monday, January 10 will be Drew Eric Whitman, internationally renowned advertising trainer who specializes in teaching the psychology behind the response, and the keynote for Tuesday, January 11 will be Brian Solis, Principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley.
  • 2010-12-14
  • ividence ranks fifth best startup
  • Innovate!2010 is a worldwide competition that identifies the 100 most innovative startups in the field of technologies and communication across the globe.

    Ividence develops the first « Email Ad Network » in Europe and in the United States managed by its own « Behavioral Email Ad Server ».
    With more than 2000 development days and some innovative built-in algorithms, the company optimizes acquisition email campaign results in an automated way in order to maximize the performance of each of them.

    Startups are ranked on the basis of the G/Score™ (issued by the GuideWire group), which takes into account 7 criteria: the general concept, the market, the competitive landscape, the strategy, the product, the team and the business model.

    Ividence ranked fifth – and first in the French category – in the finale of the top 25 most innovative startups in the world after a series of over 30 local competitions on 5 continents and an evaluation of over 1000 companies.

    Ividence obtains an exceptional G/score of 23, the maximum being 28.

    Ividence monetizes over 10 million email addresses for its client in France and in the United States, deploys over 3000 campaigns per month and generates thousands of leads for its advertisers (Voyageprive, Groupon, Citroen, Idmacif, PCH, Match, Dish Network, …).

    Created in 2009 by two « serial entrepreneurs », Ividence employs 25 people and has a presence in France (Paris) and in the United States (San Francisco).

    Innovate100 website

    5, rue Daunou – 75002 Paris – France
    Contact : – 01 83 62 03 03
    1700 Montgomery St – Ste 209 – San Francisco, CA 94111
    Contact : – 650 924 2750
  • 2010-11-25
  • Ividence obtained a G score of 21 out of 28
  • The G score is calculated by GuideWire group and ranks over 1000 startups worldwide based on these criteria: concept, market opportunity, competitive landscape, product, team, business model, business execution.
  • 2010-09-15
  • San Francisco DMA Conference, October 9 - 14
  • "We're going to be at the DMA Conference in San Francisco, October 9 - 14!"

    Event Details:

    DMA Conference
    Moscone Center
    Booth # 610

    Exhibit floor hours
    Sunday, October 10: 3:00 p.m. – 5:30 p.m.
    Monday, October 11: 10:00 a.m. – 5:00 p.m.
    Tuesday, October 12: 10:00 a.m. – 5:00 p.m.

    Click here to set appointment
  • 2010-08-04
  • Monthly revenue exceeds forecasts by over 50%
  • Monthly revenue exceeds forecasts by over 50% in July 2010. The Ividence team also welcomes new additions worldwide in the areas of Engineering, Support and Client Services
  • 2010-03-03
  • ividence at Innnovate!2010
  • ividence will present it's "EmailTrusted Acquisition Network" at Innnovate!2010 in Barcelona, Spain on April 8, 2010. The Company has been selected as one of the finalists to compete for recognition on the Innovate!100 list of the world's most promising startups. In addition, ividence will be eligible to win a share of over $250,000 in sponsored prizes. The Innovate!2010 Program is supported by a prestigious group of market-leading companies that includes Microsoft, Best Buy, HP, Motorola, O2 Litmus, RIM, SAP, Sun, SWIFT and Verizon.
  • 2010-01-28
  • News ividence platform
  • ividence newest software release, Beta 0.2, has been launched on January 28th, 2010. This release adds several key "personalization" features. The next release will be live in March, 2010 and will focus on "acquisition" features.
  • 2009-10-27
  • News ividence platform
  • ividence's first software release, Beta 0.1, has been launched on October 25th, 2009. This first release enables "retention" features.
  • 2009-10-20
  • Sponsoring Amazone Green Tree raid
  • ividence is the proud sponsor of the Amazon Green Tree Raid 2009 which took place from October 4 - 14th, 2009. This year the Amazons were in Sri Lanka, where they have been experiencing a host of new adventures in the midst of exceptionally beautiful scenery, and welcomed by the generous people of the island. ividence sponsored the Petrolettes Raideuses team , who finished 10th from over 46 participating teams!
  • 2009-03-15
  • ividence raises $1.5m
  • ividence announced on March 12, 2009 it had raised $1.5 million in Series A funding. "The proceeds of this funding will further implement the ongoing development and expansion of our platform, and start looking at our international expansion" Eric Didier, CEO of ividence, said in a press release.