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2012-01-27

Email offering takes small steps for greater results

From the ividence point of view, campaigns begin by sending a message to a core group of list members and then quantifying opens, clicks and other metrics before the target is tweaked and then sent to a larger group of list members.

2012-01-20

Email Acquisition Exchange with ividence

Marketing Technology Blog covers the ividence platform and how it works for advertisers.

2011-12-20

Inbox Heroes: Calming the Email Madness

ividence CEO and co-founder Eric Didier shares his strategies to keep his email inbox sane on Betabeat.

2011-12-12

ividence Wins Red Herring Global 100 Award

Red Herring announced Wednesday that ividence was among the Global 100 Award winners. The award recognizes innovations from private companies in North America, Europe, and Asia.

ividence, the first standalone acquisition email ad exchange, uses behavioral targeting technology to match email offers to the best records, so that list owners can “send less and earn more,” monetizing their lists with integrity, and advertisers can see better results and ROI.

2011-11-23

ividence Selected as a 2011 Red Herring Top 100 Global Award Finalist

ividence announced today it has been chosen as a finalist for Red Herring’s Top 100 Global Award. The Red Herring editorial team selected the companies with the most innovative technologies and business models from over 1000 companies and 40 nations.

2011-10-25

ividence Expands Presence in the United States

Preparing for strong growth, ividence announces the expansion of its sales and marketing teams in the United States and the opening of its New York office.

ividence works with publishers in Europe and the U.S. to monetize opt-in email lists and manages campaigns from advertisers like Groupon, Citroen, Dish Network and many others. The company hopes to capitalize on rapid growth in Europe to gain a strong foothold in the U.S.

2011-06-06

ividence wins the Red Herring Top 100 Europe 2011 Trophy

Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

2011-04-04

Email ad network ividence raises $4.2 million in Series A

«Ividence, the email ad network, has raised $4.2 million in a series A round from A Plus Finance, the Paris-based investment fund. The new capital will be used by the company to consolidate its position in France and to accelerate international expansion, including hiring “around 20 people” in 2011.»

2011-03-31

ividence raises $4.2M for email ad network

Email ad network ividence on Thursday announced a $4.2 million round of financing raised from A Plus Financing. The new funds will be used to power ividence's international expansion and hiring efforts.

2011-03-30

ividence raises $4.2 million from A Plus Finance

March 31, 2011 - ividence, the first email AdNetwork, has successfully completed a $4.2 million capital increase with A Plus Finance to support its strong growth.

2010-12-15

ividence ranks fifth best startup



Innovate!2010 is a worldwide competition that identifies the 100 most innovative startups in the field of technologies and communication across the globe.

Ividence develops the first « Email Ad Network » in Europe and in the United States managed by its own « Behavioral Email Ad Server ».

With more than 2000 development days and some innovative built-in algorithms, the company optimizes acquisition email campaign results in an automated way in order to maximize the performance of each of them.

Startups are ranked on the basis of the G/Score™ (issued by the GuideWire group), which takes into account 7 criteria: the general concept, the market, the competitive landscape, the strategy, the product, the team and the business model.

Ividence ranked fifth – and first in the French category – in the finale of the top 25 most innovative startups in the world after a series of over 30 local competitions on 5 continents and an evaluation of over 1000 companies. Ividence obtains an exceptional G/score of 23, the maximum being 28.

Ividence monetizes over 10 million email addresses for its client in France and in the United States, deploys over 3000 campaigns per month and generates thousands of leads for its advertisers (Voyageprive, Groupon, Citroen, Idmacif, PCH, Match, Dish Network, …).

Created in 2009 by two « serial entrepreneurs », Ividence employs 25 people and has a presence in France (Paris) and in the United States (San Francisco).



ividence
5, rue Daunou – 75002 Paris – France
Contact : presse.fr@ividence.com – 01 83 62 03 03
1700 Montgomery St – Ste 209 – San Francisco, CA 94111
Contact : press.us@ividence.com – 650 924 2750

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February Email & Digital Marketing Events

If you’ll be attending Online Marketing Summit, MarketingSherpa Email Summit, or Email Evolution Conference and would like to meet with us, please email us at contact.us@ividence.com.


ividence Launches New Blog "Hitting the Target"

ividence's new blog, Hitting the Target, covers tips and tricks for navigating the world of acquisition emailing for advertisers, agencies and list owners.


Best Wishes for the Winter Season from ividence

To celebrate the approaching end of a year of rapid growth, the U.S. ividence team gathered its East and West Coast offices in San Francisco for a day of cooking, ice skating and team building.