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Leverage The Power Of Acquisition Email With Eric Didier, CEO At Ividence – Interview

For this first interview in San Francisco, I was pleased to talk with Eric Didier, an inspiring French serial entrepreneur. As CEO at ividence, a very innovative acquisition email ad exchange platform, Eric is sharing his experience in email marketing and explains how to leverage it for eCommerce.

Hi Eric! What have you done before launching ividence?

Well, I hold a MSc in Mathematics from Arts & Métiers, Paris, France and I am passionate about entrepreneurship. In 2000, I founded Soamai, a metadata applications company which was acquired by Allen Systems Group in April 2004, a firm I kept on working for, in the US, as Worldwide Vice President of Sales, Product Management and Solution Marketing. Back in France, I became International General Director at Viadeo before deciding to start my own company, again: ividence.


Venture capital deals

ividence, a Paris-based email ad exchange operator, has raised $4 million in Series B funding. Omnes Capital (f.k.a. Credit Agricole Private Equity) led the round, and was joined by return backer A Plus Finance.


ividence raises $4 million for email ad exchange platform

Paris, France-based email advertising technology company ividence has secured $4 million in Series B financing in a round led by Omnes Capital (formerly Credit Agricole Private Equity), with participation from existing investor A Plus Finance.


Paris-based ividence Seals $4M

The Paris-based maker of a stand-alone email ad exchange platform, ividence, has raised $4 million in Series B financing. Omnes Capital, formerly known as Credit Agricole Private Equity, led the round with participation from existing investor A Plus Finance. Ividence was formed in 2008.


3 moves to help online brands acquire more

Meanwhile, from ividence, a $4 million Series B funding announcement. Led by Omnes Capital, the funds will help expand the infrastructure into the US space. The ividence platform helps marketers and list owners optimize email ads through behavioral targeting.


ividence secures $4 Million in Series B Funding led by Omnes Capital

San Francisco, CA & New York, NY June 4, 2012 – ividence, the first stand-alone email ad exchange, has successfully completed a $4 million series B capital increase led by Omnes Capital (formerly Credit Agricole Private Equity), with participation from existing investor, A Plus Finance.

Created in 2008 and based in Paris, ividence connects advertisers and list owners with a platform that uses behavioral targeting to unlock the true potential of email ads. The company monetizes more than 50 million email addresses in France and in the United States as well as managing more than 3,000 campaigns a month. The company's advertising clients have included Se Loger, WeekEndDesk, Aujourd’hui, Zanox, Tradedoubler, Cdiscount, Zalando, BNP Paribas, Cofinoga, La Redoute, 3 Suisses, Marionnaud, Ford, and Infogroup. ividence tripled its 2011 revenue compared to 2010.

With this new round of financing, the company will quickly expand its infrastructure in the U.S. and fuel rapid growth. Since 2011, the company has grown to 11 employees in the U.S., with offices in San Francisco and New York.

“We are delighted to welcome Omnes Capital as new investors. Their long-term support will enable us to achieve our ambitious objectives. This funding will provide us with the financial resources to continue our international growth, enhance our platform’s capability, and maintain our position as a market leader in behaviorally targeted email advertising,” said Eric Didier, ividence CEO and co-founder.

“We’re pleased to support ividence’s two seasoned founders, Eric Didier and Eric Prigent, in their quest to take the efficiency and ROI of email advertising to the next level,” said Xavier Brunaud, Associate at Omnes Capital.

Participants in the funding round Omnes Capital Xavier Brunaud Antoine Colboc APlus Finance Jean-Michel Pimont Alice Besomi Advisers Financial adviser: Chausson Finance: Sabine Fillias Legal adviser to ividence: Morgan, Lewis & Bockius: Olivier Edwards, Laurence de Tinguy Legal adviser to Omnes Capital and APlus Finance: Jones Day: Charles Gavoty, Anne Kerneur Omnes Capital due diligence: Ernst & Young: Emmanuel Picard, François Poncet

About ividence ividence completely transforms the email ad market’s traditional practices, bringing to email what is expected in the display and search markets. The 100% automated platform matches offers to records based on bid, performance, and end-user behavior, resulting in fewer emails sent, improved ROI for advertisers, and improved revenue for publishers. ividence received a 2011 Red Herring Global Top 100 award and has received international recognition for their innovative approach to email ads.

About Omnes Capital (formerly Crédit Agricole Private Equity) Omnes Capital is a major player in private equity, with a commitment to financing SMEs. With €1.9 billion in assets under management, Omnes Capital provides companies with the capital needed to finance their growth and with key expertise in a number of areas: mid-cap LBO & Expansion Capital, Venture Capital in technology and life sciences, Renewable Energy, Secondary Funds of Funds, Co-Investment.

Omnes Capital, formerly Crédit Agricole Private Equity, was a subsidiary of Crédit Agricole until March 2012 when the company was acquired by Coller Capital, the global leader in the secondary private equity market. Omnes Capital is a signatory to the United Nations Principles for Responsible Investment (PRI).

About Chausson Finance Chausson Finance is known as an historical player within the European venture capital industry. It has raised an aggregated amount of EUR 500 million over the past few years for the benefit of more than 160 companies, to help them build their success stories.

ividence U.S. Press Contact
Lynn Dalsing, – 415.349.5031

Omnes Capital Press Contacts Martine Sessin-Caracci, – +33 1 43 23 90 88 Caroline Babouillard, (Shan), – +33 1 44 50 58 72


Boost Your Email Marketing ROI by Focusing on Three Key Areas

ividence CEO and co-founder Eric Didier discusses three key areas to focus on to really move the needle on ROI for your email marketing program: deliverability, behavioral targeting, and acquisition email.


What Acquisition Email Is (And Why You Should Care)

ividence CEO and co-founder Eric Didier shares how email can help acquire new customers and what you should do to get it right on adotas.


Email offering takes small steps for greater results

From the ividence point of view, campaigns begin by sending a message to a core group of list members and then quantifying opens, clicks and other metrics before the target is tweaked and then sent to a larger group of list members.


Email Acquisition Exchange with ividence

Marketing Technology Blog covers the ividence platform and how it works for advertisers.


Inbox Heroes: Calming the Email Madness

ividence CEO and co-founder Eric Didier shares his strategies to keep his email inbox sane on Betabeat.


ividence Wins Red Herring Global 100 Award

Red Herring announced Wednesday that ividence was among the Global 100 Award winners. The award recognizes innovations from private companies in North America, Europe, and Asia.

ividence, the first standalone acquisition email ad exchange, uses behavioral targeting technology to match email offers to the best records, so that list owners can “send less and earn more,” monetizing their lists with integrity, and advertisers can see better results and ROI.


ividence Selected as a 2011 Red Herring Top 100 Global Award Finalist

ividence announced today it has been chosen as a finalist for Red Herring’s Top 100 Global Award. The Red Herring editorial team selected the companies with the most innovative technologies and business models from over 1000 companies and 40 nations.


ividence Expands Presence in the United States

Preparing for strong growth, ividence announces the expansion of its sales and marketing teams in the United States and the opening of its New York office.

ividence works with publishers in Europe and the U.S. to monetize opt-in email lists and manages campaigns from advertisers like Groupon, Citroen, Dish Network and many others. The company hopes to capitalize on rapid growth in Europe to gain a strong foothold in the U.S.


ividence wins the Red Herring Top 100 Europe 2011 Trophy

Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.


Email ad network ividence raises $4.2 million in Series A

«Ividence, the email ad network, has raised $4.2 million in a series A round from A Plus Finance, the Paris-based investment fund. The new capital will be used by the company to consolidate its position in France and to accelerate international expansion, including hiring “around 20 people” in 2011.»


ividence raises $4.2M for email ad network

Email ad network ividence on Thursday announced a $4.2 million round of financing raised from A Plus Financing. The new funds will be used to power ividence's international expansion and hiring efforts.


ividence raises $4.2 million from A Plus Finance

March 31, 2011 - ividence, the first email AdNetwork, has successfully completed a $4.2 million capital increase with A Plus Finance to support its strong growth.


ividence ranks fifth best startup

Innovate!2010 is a worldwide competition that identifies the 100 most innovative startups in the field of technologies and communication across the globe.

Ividence develops the first « Email Ad Network » in Europe and in the United States managed by its own « Behavioral Email Ad Server ».

With more than 2000 development days and some innovative built-in algorithms, the company optimizes acquisition email campaign results in an automated way in order to maximize the performance of each of them.

Startups are ranked on the basis of the G/Score™ (issued by the GuideWire group), which takes into account 7 criteria: the general concept, the market, the competitive landscape, the strategy, the product, the team and the business model.

Ividence ranked fifth – and first in the French category – in the finale of the top 25 most innovative startups in the world after a series of over 30 local competitions on 5 continents and an evaluation of over 1000 companies. Ividence obtains an exceptional G/score of 23, the maximum being 28.

Ividence monetizes over 10 million email addresses for its client in France and in the United States, deploys over 3000 campaigns per month and generates thousands of leads for its advertisers (Voyageprive, Groupon, Citroen, Idmacif, PCH, Match, Dish Network, …).

Created in 2009 by two « serial entrepreneurs », Ividence employs 25 people and has a presence in France (Paris) and in the United States (San Francisco).

5, rue Daunou – 75002 Paris – France
Contact : – 01 83 62 03 03
1700 Montgomery St – Ste 209 – San Francisco, CA 94111
Contact : – 650 924 2750


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