Building a successful customer acquisition emailing campaign can be a complex process with many risk factors in performance. Variables such as the quality of an email list, campaign design and overall email deliverability can often take substantial resources to properly manage and optimize for performance effectiveness. In addition, it can often take so long to calculate a ROI on campaign performance that it's too late to modify the message, the target... or even stop the campaign in process.

Yet, email continues to have unprecedented growth amongst marketers because email offers the greatest ROI of current online channels for managing current customer relationships and the prospect of building new customer relationships.

What if there was a way to test, build and monitor campaigns in real time based on a bid pricing model for marketers against trusted data that is continuously analyzed for performance effectiveness?

What if there was a way to effectively match targeted campaigns on a record level versus a list level to ensure cost efficient spending?